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商品編號： 9-709-416 出版日期： 2008/07/24 作者姓名： Casadesus-Masanell, Ramon;Tarzijan, Jorge;Mitchell, Jordan 商品類別： Other 商品規格： 7p 再版日期： 2009/09/10 地域： Chile;Brazil 產業： Forest products 個案年度： 2007 -
商品敘述：
This is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.
涵蓋領域：
Competitive advantage;Corporate strategy;Decision making;Expansion;Vertical integration
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